From ‘we have only just started’ to a business that can be found and contacted.
A business owner started a new jewellery line: a good range, but no online foundation of its own yet. The product photos came from suppliers, with item numbers on them.
At a glance
- Target audience
- New business with a new range
- Problem
- No online foundation of its own
- What we changed
- Direction, design and shop structure
- Key result
- A chosen direction and a shop in progress
From challenge to result
The problem
Without its own images and its own shop, a new brand looks like every other one using the same suppliers. And a new business often does not yet know which style suits it.
The approach
We set four design directions side by side, so the business owner could choose. We then worked through the feedback point by point, with before and after. The shop is organised by category, price and type, with its own hero and category images. The contact route and tracking are in the plan.
The result
- A direction, chosen by the business owner
- Shop by category, price and type
- Its own hero and category images
- A foundation that can grow
What happens now
The shop is being built. Visibility, tracking and the first enquiries come next.
Direction A chosen by the business owner
What this means for a similar business
Just started? You do not need a complicated system, but you do need a foundation that is right: a clear offer, a site that can be found and a way to get in touch.