A competitor analysis: where you stand against your competitors.
Do customers choose a competitor more often? We compare offer, pricing, visibility and reputation and advise you on your positioning.
- Your competitors side by side
- Offer, pricing and look
- How you stand out
Offer, pricing, visibility and reputation compared.
Each part appears in the report, with the finding and our advice.
Offer and services
Which services and packages they offer, and what's missing from yours or theirs.
Pricing
What they charge, whether they put it on their site and what's included.
Search rankings
Which keywords they rank for on Google and where they advertise.
Brand and look
Their site, their ads and their tone, next to yours.
Reviews and reputation
What customers praise them for and what they complain about.
Positioning
A proposal for the sentence that says why a customer chooses you.
Impression or evidence-based comparison.
- Your competitors' names
- What customers tell you
- A rough idea of their prices
- No clear picture
- Offer and pricing in one table
- The keywords they rank for
- Their reviews, read through
- Your positioning
From selection to advice.
- 01
Selection
You name your competitors. We add who else a customer comes across.
- 02
Data gathering
We read their sites, prices, ads and reviews.
- 03
Comparison
Everything goes into one table, with your business alongside.
- 04
Advice
We talk through where you win, where you lose and what to do about it.
For price pressure, a new competitor or too little to set you apart.
Price pressure
You're losing quotes on price and don't know what the other side charges.
New competitor
A new provider has arrived and you want to know what they do differently.
Little to set you apart
The same words, the same photos. A customer can't see the difference.
Comparison report with advice.
- 01Comparison per competitor
- 02Pricing set out side by side
- 03Search rankings
- 04Reviews and reputation
- 05A proposal for your positioning
- 06A walkthrough of the report
Frequently asked questions.
How many competitors do you compare?
We agree that beforehand. Usually it's the businesses a customer would actually weigh you up against.
What if I don't know who my competitors are?
Then we find them: who comes up when someone searches for your service.
Do you phone my competitors?
No. We only use what anyone can see.
How is this different from market research?
Here we look at your competitors. In market research we look at whether there's demand for something new.
How long does a competitor analysis take?
That depends on the number of competitors we compare. We agree the number and the delivery date at the briefing.