A marketing audit: clear costs and results for every channel.
Not sure what your ads are delivering? We check the numbers on your campaigns and your agency's reports and give you the cost per enquiry for each channel.
- Campaign numbers checked
- Agency reports tested
- Advice on your budget
Campaigns, channels and reports, all checked.
Each part appears in the report, with the finding and our advice.
Ad campaigns
We open your ad accounts on Google, Facebook and Instagram and work out what an enquiry costs for each campaign.
Agency reports
We put your marketing agency's report next to the figures from your own accounts and point out the differences.
Channel analysis
The number of enquiries per channel: search, social media, ads and referrals.
Conversion tracking
We check whether your site records enquiries and phone calls. Without accurate tracking, no report is reliable.
Savings
Campaigns, subscriptions and channels that cost money without any demonstrable result.
Budget split
A proposal for splitting your budget across the channels that bring in enquiries.
Agency report or independent audit.
- Impressions and clicks
- Figures the agency chooses
- No cost per enquiry
- Channels looked at in isolation
- Enquiries and cost per enquiry
- Figures from your own accounts
- All channels side by side
- Advice on your budget
From access to advice.
- 01
Access
You give us read-only access to your ad accounts and your analytics.
- 02
Calculation
We pull the figures ourselves and work out what an enquiry costs per channel.
- 03
Comparison
We put our findings next to the reports you receive.
- 04
Advice
You get it in writing: what stays, what stops and what deserves more budget.
For business owners who can't see what their marketing delivers.
No view of results
You pay every month, but don't know how many customers it brings in.
Unclear reports
Impressions, clicks, reach. Nowhere does it say what it earned you.
Doubts about your agency
You want a second pair of eyes before you renew or cancel.
Audit report in costs and enquiries.
- 01Cost per channel
- 02Enquiries per channel
- 03Cost per enquiry
- 04Savings
- 05Proposed budget split
- 06A walkthrough of the report
Frequently asked questions.
Are you allowed to do that, in my agency's accounts?
You should be the owner of the accounts. If you don't have access, that's the first thing to fix.
You do marketing yourselves. Is that fair?
We check using figures you can verify yourself. If your agency is doing a good job, we say so.
What if my tracking isn't set up properly?
Then that's the first finding. We tell you what we can and can't check.
Do I have to switch afterwards?
No. You can hand the report to your own agency.
How long does a marketing audit take?
That depends on the number of channels and accounts. Once we have access, we agree a delivery date.