How a loose collection of online parts became one working enquiry route.
Website, advertising, forms and inbox all ran separately. Nobody could say where an enquiry came from, or where it ended up.
At a glance
- Target audience
- Growing SME
- Problem
- Separate parts, no clear picture
- What we changed
- One route from search to follow-up
- Key result
- Control of the whole route from visitor to customer
From challenge to result
The problem
The site was slow, marketing did not measure what it brought in, and enquiries disappeared into spam. Each part half worked on its own, and together they did not work at all.
The approach
We mapped the route from start to finish: getting found, making an enquiry, arriving properly, being followed up. At every step we made sure it works and that it is tracked. Fast pages for each city, contact in one tap, a dedicated mail server with a confirmation.
The result
- One clear customer journey
- Every way in tracked
- Enquiries arrive and are confirmed
- Control of the route from visitor to customer
What happens now
Found → enquiry → properly received → followed up. At every step you can see what is happening.
- 1Foundtracked
- 2Enquirytracked
- 3Properly receivedtracked
- 4Followed uptracked
What this means for a similar business
Got a website, an inbox and perhaps some advertising, but no idea how they perform together? Then that is the first place to look.