From doing the same work every day to more time for the work that counts.
Two recurring jobs took up time every week: emails back and forth about exactly what a customer wanted to hire, and writing the same kind of emails to new contacts every morning.
At a glance
- Target audience
- Trade business and hire company
- Problem
- The same typing every day
- What we changed
- Complete enquiries and prepared drafts
- Key result
- The work is prepared, a person approves
From challenge to result
The problem
A customer emailed asking for ‘a sound system for Saturday’, and five more emails followed about quantities and times. Emailing new contacts meant starting from a blank email every morning.
The approach
The customer puts the enquiry together themselves: products, quantities and hire period in one basket. And every morning there are draft emails waiting in the inbox, each with its own opening line based on what that business says on its own site. A person reads them and presses send.
The result
- An enquiry with everything in it, no back and forth
- 15 draft emails ready every morning
- Nothing goes out without a person
- More time for the work itself
What happens now
The enquiry comes in complete and the drafts are prepared. The business owner reads, edits where needed, and sends.
- Conference organiserI saw that you are organising the autumn conference in November…
- Event venueYour site says the main hall holds 400 guests…
- Sports clubYour anniversary tournament in June…
What this means for a similar business
Doing the same typing every week? You can start with one process, with a person who keeps the final say.