How several markets became visible without everything having to be built and managed twice.
An owner of multiple businesses wanted to be visible in three countries, without building and maintaining the same site three times.
At a glance
- Target audience
- Owner of multiple businesses
- Problem
- Every country and business maintained separately
- What we changed
- One source, several sites
- Key result
- More visibility without doing the work twice
From challenge to result
The problem
Three countries means keeping copy, pages and settings up to date three times. Miss one change and the sites drift apart. On top of that, each business had its own enquiries.
The approach
Every country comes from one source: a change goes to every site in one go, in the right language and on the right web address. Enquiries for several businesses run through one shared mail server, each to its own inbox.
The result
- Three country domains from one source
- One change, everywhere at once
- Several businesses on one mail server
- Its own pages and language for each country
What happens now
A new page or price goes to every country in one go. Enquiries arrive in each business's own inbox.
What this means for a similar business
Several locations, countries or businesses? Then you do not want to build and manage everything twice. You want one structure that works the same everywhere.