Market research for a new product, business or event.
Is there demand for your idea? We research market demand, the providers and the price level and deliver a report with sources and a recommendation.
- Market demand in figures
- Providers and prices
- Advice: go ahead or don't
Market demand, providers and price level researched.
Each part appears in the report, with the finding and our advice.
Market demand
We measure what people search for, in which towns and in which season.
Providers
A list of providers, with what they sell and how they present themselves.
Price level
The prices others charge, and what's included.
Target audience
Who buys this, what they ask before deciding and what they're unsure about.
Market opportunities
What nobody does well yet, and whether that's an opportunity or a warning.
Advice
Our verdict, with the reason. Sometimes the advice is not to do it.
Assumption or evidence-based decision.
- There's bound to be demand for this
- A price based on gut feeling
- Competitors you happen to know
- Start and see what happens
- Market demand in figures
- Providers' prices side by side
- All providers in one list
- Advice with sources
From briefing to evidence-based advice.
- 01
Briefing
You tell us what you want to start and which question you want answered.
- 02
Data gathering
We gather search figures, providers, prices and reviews from public sources.
- 03
Analysis
We put it in tables, with the source next to every figure.
- 04
Advice
You get our answer: do it, do it differently or don't do it.
For a new product, a new price or a new region.
New product or business
A product, a service or a business, and you want to know whether it stands a chance.
Setting your price
You don't know what others charge or whether you're too high or too low.
New region
It works in your own town. Does the same hold thirty kilometres away?
Research report with sources.
- 01Search demand in figures
- 02Providers in a table
- 03Prices side by side
- 04Target customer profile
- 05Our verdict with the reason
- 06The source next to every figure
Frequently asked questions.
Does this research use surveys?
No. We use public sources: search figures, websites, prices and reviews.
How reliable is research without a survey?
It shows whether there is demand and supply. It doesn't tell you what one customer will do.
How is this different from a competitor analysis?
This is about something new: is there demand for it? A competitor analysis compares your existing business with others.
What if the outcome is negative?
Then the report says so, with the reason. That's cheaper than finding out for yourself.
Can you do this for an event too?
Yes. We then look at comparable events, their prices and their reach.
How long does market research take?
That depends on your question and on the number of providers and towns we look at. We agree a delivery date at the briefing.