A list of businesses that fit
Businesses that suit you, put together by us and checked one by one.
Marketing
Lead generation & outreach
Winning new customers: warm and cold leads, approached personally and followed up properly.
What you get out of it
Why lead generation fills your diary.
Waiting for customers to find you isn't a plan.
- You chooseYou approach the businesses you want to work for.
- OverviewEach week you see who has been approached and who replied.
- Straight awayA message arrives today. A position in Google takes months.
Included
New customers. The right ones, not the most.
Some of your customers are already looking for you, others don't know you yet. We bring in both and filter out what doesn't fit. You have the conversation.
Personal messages
Every email has its own reason for writing, taken from that business's website. Not a mailshot.
Wrong addresses taken out
We remove competitors and businesses that don't fit before anything is sent.
Properly followed up
Anyone who replies comes to you. Anyone who doesn't gets one short follow-up.
Visible on LinkedIn
Posting and joining the conversation where your customers are, so they already know your name when your email arrives.
No bought addresses
Every address comes from that business's own website, with the source and the date recorded.
Where they come from
Lead generation isn't one channel. It's three kinds of people.
- 01
They're already looking for you
Someone searches for your service in Google or ChatGPT. If you're not there, the enquiry goes to your competitor. We make sure you are there.
GoogleChatGPTGoogle AdsLanding page - 02
They scroll past you
Nobody searches for anything on Facebook, Instagram or LinkedIn. But they do see what you do, and remember it until the moment they need it.
FacebookInstagramLinkedInAds - 03
They don't know you yet
The businesses that suit you best don't know you. We find them and approach them one by one, with a reason for writing taken from their own site.
EmailLinkedInFollow-up
What it looks like
Four ways in, not just an email.
An example for an installation company: who we approach, how the first message reads and how an ad leads to an enquiry. No real businesses.
Outreach · installation company
48scanned
12warm
3calls
Cold
- Building firmRotterdamFirst email sent
- Owners' association (VvE) managerDelftAction plan ready
Warm
- Property developerThe HagueOpened the email 3×
- Housing associationLeidenReplied on LinkedIn
Conversation
- ContractorZoetermeerCall booked Thu 10:00
Personal, not a mailshot
Good morning,
I saw that you manage a number of apartment buildings in Delft. In buildings of that age, replacing the central heating system often comes up.
We do this for owners' associations in the area, from inspection to installation, with one fixed point of contact. Shall I come by some time to see what's needed?
Kind regards,
Sanne
- Sent Tue 09:12
- Opened Tue 11:40
- Reply Wed 08:55
LinkedIn
VExample Installations
Installation company · Rotterdam
Replaced a 1998 central heating system this morning in a building of 24 homes. What we found, and what an owners' association saves by getting it right first time.
84 reactions 12 comments
VExample Installations
commented on a post by an owners' association manager
In buildings of that age the problem is usually in the manifold, not the boiler. That often saves half the cost.
Facebook · ad
How we work
First understand what you do, then get to work.
- 01
Scan and analyse
We map your market: which businesses suit you, what they need and where your opportunity is.
- 02
Warm and cold leads
Businesses already showing interest and businesses that don't know you yet, both prepared and ready to approach.
- 03
Action plan
A plan for each group: which message, through which channel, and at which moment it pays off most.
- 04
Outreach
Personal messages by email and LinkedIn, with its own reason for writing to each business. Not a mailshot.
- 05
Follow up
Anyone who replies goes on your follow-up list. Anyone still undecided, we keep warm until the time is right.
Frequently asked questions
Frequently asked questions.
Do you also handle the sales conversation?
No. We make sure the conversations happen, you do the selling. Nobody knows your trade better than you.
How quickly does it pay off?
Think months, not weeks. A good list and good messages take time, and not everyone replies straight away.
Do you send thousands of emails?
No. That no longer works and it lands your email address in the spam folder. We send fewer, but better.
→Get started
Want to reach customers who don't know you yet? Tell us who you're looking for.
Would you rather talk it through? Call +31 6 12 08 49 38. We respond within the hour.