Social mediaHow often should a business post on social media?
2 min readPick a rhythm you can keep up for a year. For most businesses that is two or three posts a week on the channel where your customers are. One good post about your work does more than five posts with nothing to say. After a month, look at which posts bring in replies or enquiries and make more of those.
There is no magic number. Every platform keeps changing its rules, and what works for a hairdresser doesn't work for an accountant.
Consistency beats frequency
A page with a post every day for three weeks and then nothing for two months looks abandoned. Two posts a week for a year builds more.
Pick one channel first
Business customers are more often on LinkedIn, consumers on Instagram, Facebook or TikTok. Do one channel well before you start a second.
What you post
Show your work. A job you've finished, a question you're often asked, something that went wrong and what you learned from it. That is more interesting than a day-of-the-week graphic.
Measure what it brings in
Likes are nice; enquiries pay the bills. Ask new customers how they found you, and look at which posts bring people to your site.
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