GoogleHow do you get found in ChatGPT?
2 min readAI assistants search the web and summarise what they find. You get mentioned if your site answers a question briefly and clearly, if that text sits on the page as plain readable text, and if other sites mention your business too. Nobody can guarantee a mention. The work is very similar to being found well on Google.
More and more people put their question to ChatGPT or another assistant. It names a few businesses, not ten.
Where the answer comes from
An assistant searches the web, reads a number of pages and turns them into a single answer. It reads the text on your page. Anything that only exists in an image or behind a button, it often doesn't see.
Write the answer down
Answer your customer's question in a few sentences, at the top of the page, in plain language. A passage that makes sense on its own is the easiest to pick up.
Get others to mention you
An assistant trusts a business more if it shows up in several places: reviews, trade directories, an article, your Google Business Profile. Make sure your name, address and services are the same everywhere.
What doesn't work
Repeating keywords, and tricks meant to mislead AI. And nobody can promise you'll be mentioned. All you can do is improve the odds.
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